DESIGNATION is a new model for UX/UI design immersive programs, and their student body was growing by leaps and bounds. The problem was finding positions and training for their new number of graduates. Each cohort had roughly 20 designers with a wide range of backgrounds who were 90% of the time looking for new employment opportunities after leaving the program.
Aquent is a creative staffing company that had an influx of UX/UI roles across the country. Many of the established designers in the pipe weren’t interested in short term contracts or project based assignments that Aquent clients had to offer.
After meeting with stakeholders from the DESIGNATION and Aquent teams, I pitched a strategic partnership between the organizations. The partnership included …
A professional growth curriculum for DESIGNATION graduates that included comprehensive digital portfolio and resume review, mock interviews, and a 1-hour seminar on self-promotion and the digital industry trajectory.
An advanced tracking system for DESIGNATION graduates who signed up with Aquent.
Digital marketing materials and blast materials for Aquent account managers to use to attract clients to DESIGNATION graduate talent options.
This was the first of its kind pilot program for Aquent when working with immersive programs. The model was expanded to other partner schools including Savannah College of Art and Design (SCAD).
In the first year of the program there were roughly 300 students who were directly connected with Aquent and thousands more that were marketed towards in digital efforts.
15% of the graduates connected were immediately put in roles with Aquent/Vitamin-T clients
40% were submitted to role with Aquent/Vitamin-T clients
After two quarters the gross profit from the partnership was roughly $500,000 for a zero dollar investment (other than my time/rate).